Helping MA in Brand Experience Design with their first impression test
Limassol, Cyprus
Client
Department of Multimedia Design and Graphic Arts, Cyprus University of Technology
Mission
To help the program make the right first impression and stand out in a competitive field of creative education.
Outcome
A visual identity that feels both academic and experimental, designed to capture the attention of design students while still holding its own within an institutional context.
Impact
Clear differentiation from other university programs. Internal buy-in from faculty teams. Increased promotion of the master’s program
Services
Visual Identity, Brand Guidelines, Digital Design, Campaign Assets
Cyprus University of Technology’s Department of Multimedia and Graphic Arts had designed a forward-looking MA in Brand Experience Design, but without a brand of its own, the program risked being overlooked. The academic team wanted something striking enough to attract top-tier creative students while maintaining credibility within the university framework. This wasn’t about just looking good. It was about earning trust, sparking curiosity, and making the case that this MA was different.
The department knew they needed something bold, but also strategic. They wanted to launch the program with a fresh visual approach that could break from academic sameness and appeal to the kinds of students already immersed in design culture.
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We began by speaking with the program’s creators, then extended our research to include potential applicants, people who care about the difference between “fine” and “wow.” We also audited how similar programs were showing up online to understand what stood out (and what didn’t). The resulting identity leaned into contrast: royal blue as the primary color, paired with black and white for clarity and edge. The type system was structured but playful, while the use of duotone textures hinted at zine culture, print nostalgia, and the joyful chaos of the design process itself. It was a brand identity that felt made for designers (because it was).
Designing a visual identity for a program about visual identity is a weirdly meta challenge. You’re not just selling a product, you’re designing the promise of what students will learn to design themselves. We leaned into that tension, avoiding clichés and pushing just far enough into experimental territory without losing academic clarity. The brand launched across digital channels and campaign materials, positioning the program as a credible, creatively ambitious option in the academic space. The identity helped the department present the program with clarity, confidence, and distinction.
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